Search Engine Marketing

Search engines account for more than 85% of traffic to Web sites. Therefore, advanced placement in the search engines, with the correct keywords, can be vital to your online success. eBizresults.com has numerous success stories helping clients get results by utilizing our search engine marketing services.

Keyword Research

We research databases of what people are searching the major search engines for. The data shows us trends of what your target market is searching for. We also see how many Web sites are competing for those same key phrases in the major search engines. From this we can determine the most optimal key phrases based on the following criteria:

• Is this search looking for what you are offering?
• High amount of searches
• Low amount of Web sites indexed in the search engine for that key phrase

Myth: All I need to do is submit my site to the major search engines.
Truth: With 10 search results per page, most people don't search more than 3 pages. If your site is ranked 300 out of 1.5 million results, how much traffic do you think you will get?

Plan Strategy

How are we going to capture targeted Web site visitors, and compel them to action when they arrive? What is the strategy of your competing Web sites? What are the most optimal key phrases to target? We work with you to do the research prior to developing a Web site plan.

Myth: I just need an online presence (brochure).
Truth: What value does the brochure provide to your Web site visitors? What reason do they have to stay and return? These are all considerations in the strategy development.

Optimize the Web Site

There are many parameters and tools that we utilize to optimize the Web site for advanced positioning. We employ only ethical optimization practices so there is no risk of being banned from the search engines.

Myth: Search engine optimization involves only updating the meta tags.
Truth: Search engines no longer pay much attention to the meta tags.

Search Engine Submission / Maintenance

We manually submit your optimized Web site to the major search engines. We monitor your search engine positioning each month and provide a report to you.

Myth: All I need to do is use a program to submit my site to thousands of search engines.
Truth: 95% of all searches are performed on a dozen search engines. Why focus on all the others? Many of them exist just to sell your information to spam email lists.

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